TRUE is a multi-disciplinary team of accomplished international professionals who have come together for the sole purpose of investing, diversifying and managing a portion of the wealth of a select group of high net worth individuals, families and institutions, on a low or no leverage basis, into a large, global, fragmented and often misunderstood sector loosely defined by the consumer goods industry.
TRUE’s founders desire to form an exclusive, meaningful and long-term relationship with its Partners and conduct business on a level of mutual involvement, understanding, integrity and commitment, typically different than what is practiced today.
TRUE was founded on four fundamental tenets, which it believes are overlooked and undervalued in today’s investment climate:
TRUST that our Partner’s best interests – both financially and practically – is in our best interest and vice versa;
RESPECT for the sensitivity and reputation of our LP’s, our advisors, and the owners and employees of our prospective portfolio investments in international business, political and human contexts;
UNDERSTATED conduct and approach and discretion in what we do and how we do it; and
EXCELLENCE in execution – in sourcing, in diligence, in communication and in performance.
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